Scaling a mutual – how to engage at scale

7 May 2021 12:30 - 21 May 2021 14:00


This course is subject to a bursary for 25 qualifying farmers under the Co-operative Farming Program. You will be subsidised by $600 for this course, with your out-of-pocket expense being $60 + $27.39 booking fee.  To seek the bursary is easy. 

In this course, farmers will explore the ways they can scale a mutual and engage farmers in the growth of a mutual. We will investigate over three weeks:

Session 1: Gathering farmers at scale – 7 May 2021,  12:30 – 2:00pm AEST
Defining a plan to engage your networks and invite farmers to join in the creation of the mutual. We look at effective distributed organising strategies, and how these can be applied to gather groups of farmers in environmental markets. 

Session 2: Creating a market leading brand – 14 May 2021,  12:30 – 2:00pm AEST
This session will be led by Ben Peacock who will present a brand concept and how it can help position the mutual with farmers, investors, and consumers. We’ll then use this thinking to evolve the engagement plans.

Session 3: Activating Farmer Leaders – 21 May 2021,  12:30 – 2:00pm AEST
In this session, we present back the findings of the previous sessions and agree on a path to creating the presenter packs – the processes and materials – that will support leaders in building the mutual locally.

This course asks and helps farmers answer what are the fundamental factors that enable scaling of a mutual.

This course builds on the successful collaboration delivered under the Co-operative Farming Program in August and September 2020 that explored ‘Measurement, Credibility and Monetization through a Protected Habitat Mutual’ and ’Business Model, Business Processes and Principles of Mutualisation’ March 2021.

It is recommended, but not compulsory, that participants familiarise themselves with the previous course content

The course will be facilitated over multiple weeks by Rohan Clarke and Andrew Ward.  With special presentations by Ben Peacock from Republic of Everyone. 


  1. 7 May 2021, 12:30 – 2:00pm AEST 
  2. 14 May 2021, 12:30 – 2:00pm AEST
  3. 21 May 2021, 12:30 – 1:30pm AEST


Cost (before subsidy): $660 plus booking fee.

The Co-operative Farming program offers a 90% bursary for this course. Find out more and apply for a bursary. Subject to approval, you will receive an email from the Co-operative Farming program confirming your successful application and with a discount code that you should apply at the checkout, this will ensure your payment is reduced to 10% of the full cost. Please note applications for bursaries need to be submitted no later than Monday 3 May 2021.


  1. Apply for your bursary
  2. Receive your promo code (please note there is a delay in your bursary application and receiving your promo code.  It is processed manually not automatically).
  3. Register online to attend this event with your promo code

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