Co-operative Conversations episode 7 part 2: roundtable
9 September 2020 19:45 - 20:45
How to leverage paddock to plate and farmer-owned
This is about how co-ops can give you a marketing advantage that is leveraging the zeitgeist about Aussie produced and paddock to plate.
Hear all about the innovative co-operatives marketing truffles, dairy products and berries and using their collaborative structure as a powerful marketing tool when Pete Lewis speaks to the experts from some of Australia’s most innovative farming co-operatives.
They will share how they take advantage of their co-operative structure and membership for consumer advantage. What difference does farmer-owned make to their bottom line? And how exactly do they push their food provenance, paddock to plate and made and produced in Australia credentials? Are their difficulties finding consensus in marketing and branding? What kind of support have they received?
They also explore world best practice and talk about the importance of distribution, community and educating consumers.
Join journalist Pete Lewis with special guests.
Episode host – Pete Lewis
Join Pete Lewis for an inspiring interview series as he explores the journeys of some of Australia’s most interesting and successful co-operatives. Pete’s long and varied experience as a journalist specialising in agriculture will ensure he gets to the heart of the issues you want to hear about.